Esports sim racing PROMOTER

Esports Agency focused on SIM Racing tournaments and special events and the development of diverse and inclusive participation in esports and motorsports

Init Esports is the official promoter for all AMA esports championships

Equality - Diversity - Inclusion


INIT ESPORTS is the new powerhouse for SIM Racing Esports. We bring Esports content to fans and sponsorship opportunities to brands. Init Esports produce online competitions and real life tournaments, maximizing the esports audience reach across multiple sports and platforms. Init Esports is owned and operated by 3 women.

Claire ritchie-Tomkins

Over 20 years in Motorsport working in F1, MotoGP, WRC, WEC and Formula E.  Strong commercial background. Experienced agency leader with extensive global network.

stefy bau

20+ years of experience in the motorcycle and bicycle industry in Europe and North

America in leadership roles. Former 3 time women world motocross champion turned

entrepreneur. Global network of  contact within the Motorsport industry.

Daniela bau

Many years in the Motorsport world, combining her passion for racing, which grew from being a part of her sister Stefy’s motocross career with her professional role in the MotoGP, Motocross, F1 and Cycling industries. Well built multicultural and public relations background.


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